Eight questions for the interested and interesting: Xolisa Dyeshana

As the chief creative officer of Joe Public United, he’s one of the continent’s leading ad men and a Cannes Lions jury member for this year. But after hours, what delights and entertains Xolisa Dyeshana? We found out.
February 7, 2025

A man who cites Roberta Flack and Mario Bros as things he loves is a man we’d like around. Fortuitously, we have spent time with creative dynamo Xolisa Dyeshana and can attest to him being smart, kind, hilarious and a raconteur of note. Here’s more on what makes him tick.

What’s the best book you’ve read in the past year? And why?

Ego Is The Enemy by Ryan Holiday. It’s a great read for anyone who thinks they have an issue with ego, but it’s also fantastic for people who think they don’t. A friend recommended it to me, and it does a brilliant job of making you aware of how ego shows up in our lives – not always in a negative way – and how to keep it in check.

How do you keep fit?

Back in 2020, while visiting the US, my friends and I were introduced to a racket sport called pickleball. It made its way to South Africa a few years later, and it’s been my main form of exercise for the past three years. It’s often confused with padel, but they’re quite different. Pickleball is played on a smaller court without glass walls, meaning you get more room to run. We play at least three times a week, and I also make sure to include weight training and swimming in my routine.

Weekday, low-key restaurant go-to? What do you order?

One of my favourite regular spots is a place called Ukko at Joburg’s Winnie Mandela precinct. The food is anything but regular, the staff and owner are incredible hosts, and there’s always such a great vibe. The whole fish is an absolute must-have – it’s simply delectable.

What is the one artwork you’ll always love, and why?

Greatjoy Ndlovu, one of my favourite artists, created a piece called Chain of Command for me. It’s an incredible visual commentary on themes like the struggles of single mothers raising children in Africa, religion, socioeconomics and legacy. Watching the piece come to life from concept to completion was one of the most inspiring experiences of my life. I’ll always be grateful to the artist for sharing that journey with me.

Do you have a hobby? What is it?

Nothing makes me happier than spending time with the people who truly matter to me – especially friends and family. Whether it’s attending a concert, watching sports, going on a trip, or just gathering for a braai, those moments are what bring me the most joy. I thrive on the energy of others, and love learning and growing through those experiences.

The one unusual item you can’t live without?

My Nintendo Switch. Very few people know, but I’m a huge Mario fan and have owned every game since the first Mario Bros. I also always carry a Bluetooth speaker with me.

Who was your high school celeb crush?

I didn’t really have a celeb crush back then. Celebrities seemed so far away for a schoolboy in small East London. But I did have a crush on a girl from our sister school. We used to sing together, and I’d get so nervous every time because I thought she was gorgeous. My voice would always quiver when we sang. The funny part? She ended up dating one of my best friends. I blame my quivering voice.

Three songs that you’d take to a desert island?

Nina Simone – I Think it’s Going to Rain Today; Roberta Flack – My Love for You; Richard Bona – Reverence.

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Sarah Buitendach

With a sharp eye for design, Sarah has an unparalleled sense of shifting cultural, artistic and lifestyle sensibilities. As the former editor of Wanted magazine, founding editor of the Sunday Times Home Weekly, and many years in magazines, she is the heartbeat of Currency’s pleasure arm.

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